Full Service Ecommerce Agency https://commercerush.com CommerceRUSH Wed, 15 Dec 2021 08:49:48 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9.4 https://commercerush.com/wp-content/uploads/2021/06/cropped-favicon1-32x32.png Full Service Ecommerce Agency https://commercerush.com 32 32 2021 Accelerated Ecommerce’s Future, What To Expect For 2022? https://commercerush.com/2021-accelerated-ecommerces-future-what-to-expect-for-2022/ https://commercerush.com/2021-accelerated-ecommerces-future-what-to-expect-for-2022/#respond Wed, 15 Dec 2021 07:43:45 +0000 https://commercerush.com/?p=4695 As a result of the lockdown, customers drastically altered their shopping habits, causing businesses to engage in eCommerce platforms and digital marketing. eCommerce is a dynamic market that is always changing due to the quick evolution of technology and trends and a highly competitive environment. It’s no surprise that the current pandemic has had a significant impact on this field, getting both good and bad impacts for all enterprises operating in this industry.

During the second quarter, digital sales totaled $211.70 billion, representing a modest 9.3 percent increase over the $193.62 billion recorded during the previous year. As per Commerce Department statistics, e-commerce grew by over five times that pace in the second quarter of 2020, reaching a new high of 43.75% year over year. Since then, each quarter has seen growth in the 30-40 percent area.

The New Normal in the Year 2022

Right now, I’m on my phone. The whole world is reliant on cell phones. As a result, mobile commerce continues to increase in popularity. Depending on the source, eCommerce sales on phones in the United States may eventually account for 40 percent or more of total sales. Most of the world’s less-developed nations have a near-perfect rate. Consumers’ concern regarding mobile payments is gradually diminishing as quicker and more secure ways of payment become available.

For the year 2022, start with mobile devices and work your way up from there. A “mobile-first” approach takes into account everything, including native smartphone-friendly user interface design to simplified checkouts — not just scaled-down versions of desktop applications. Consequently, it provides a more consistent experience throughout all device kinds.

How IT companies are empowering the eCommerce 

Use of artificial intelligence (AI) 

Artificial Intelligence (AI) includes software algorithms that can simulate human intelligence, which frees companies from managing low-return repetitive jobs and increases productivity for a wide range of organizations. ECommerce giants like Amazon have aggressively used artificial intelligence to give product suggestions for users, among other automated duties, in order to serve their customers better and grow their businesses. We are using AI as a tool to make eCommerce platforms much more powerful that could enhance the user’s experience by multiple times. 

Chatbots are automated systems that give rapid responses to questions and complaints from customers and employees. 57% percent of clients are attracted to chatbots because of their immediate nature and the possibility to obtain service 24 hours a day, seven days a week. As a result of its broad acceptance, artificial intelligence (AI) will very certainly expand into other parts of eCommerce. Customers may obtain the assistance they need as they browse on other online shopping platforms that are incorporating AI chatbot capabilities into their mobile apps.

What do we plan to do in 202?

According to the experts, 2022 will be a watershed year for the use of analytics. You will need to examine sales figures, customer data, and the success of your brands and types, as well as any other data that you have at your disposal, in order to better plan for the future. Our advanced tool integration and development service will enable the eCommerce owners to get detailed insight.  

As the leading IT company, we will help the eCommerce businesses to make use of the advanced insights gained from the evaluation process to design and put into strategic action plans. Make sure to fine-tune your techniques if they aren’t producing the results you anticipate.

]]> https://commercerush.com/2021-accelerated-ecommerces-future-what-to-expect-for-2022/feed/ 0 5 Ways to Guarantee Conversion on Your eCommerce Product Page https://commercerush.com/5-ways-to-guarantee-conversion-on-your-ecommerce-product-page/ https://commercerush.com/5-ways-to-guarantee-conversion-on-your-ecommerce-product-page/#respond Thu, 07 Oct 2021 09:12:18 +0000 https://commercerush.com/?p=4690 The product page is one crucial part of the sales funnel, and this is where your efforts finally turn into actual product conversion. While other areas of your website, such as your landing page, play a significant role in brand awareness and discovery, the final part of your sales funnel is your product pages.

Product pages are your best bet if you want your conversion rates to skyrocket. Optimizing product pages is an absolute no-brainer and should be done strategically.

Here are some implementable ways you should optimize your product pages in order to improve your conversion rates.

Give your Products a spotlight!

The goal of the product page is to display your products to visitors so that they may view them and make a decision. Product photos should be large and clear on product pages. One of the most common mistakes firms make is failing to invest in high-quality product photography.

Product photography is another approach to express your brand’s identity. There is so much a brand can accomplish with photography, and that not only produces high-quality photographs but also conveys the soul of your eCommerce website. The lack of direction in poor-quality photographs will discourage visitors from accessing your product page and they will leave it immediately.

Takeaway tip – Invest in product shoots that yield high-quality images. Hire professional product photographers who know the nitty-gritty of product shoots.

Product reviews and feedback are the holy grail.

You can empty your bank by tooting horns on google reviews, advertising your products on Facebook and Instagram, but nothing will work as significantly as product reviews.

Enable review and feedback sections on product pages as well as post reviews on other platforms. The right time to press the gear is when the customer is already viewing the product; including a review section where your customers can check the reviews before purchasing creates trust and convinces them to make a purchase right away.

Not convinced yet? Here are some statistics to make you believe. Nearly 95% of shoppers read online reviews before making a purchase, and showing reviews can boost conversion rates by 270%.

Takeaway tip – Include reviews and personal feedback sections on your product pages to boost conversion rates.

Keep It Simple Silly

Optimizing the content and images on your product page is of great importance. Keep your product page indicative yet very simple and skimmable. Too much clutter and content on your product page confuses the visitor.

Add the right components like persuasive notification very strategically. Keeping your product easily accessible will encourage visitors to look through your catalog till the end.

A busy product page not only confuses the customer but also messes with the aesthetic appeal and brand identity.

Takeaway tip: Keep it Simple Silly!

Ace your SEO

It is critical to optimize your product pages for search engines when companies compete endlessly for Google rankings. Effective SEO requires compelling titles and meta descriptions.

Visitors are persuaded to click on the Google result that has excellent writing. It is more logical to employ keywords focused on sales on your product pages because they have transactional material.

It might also be a good idea to organize your product detail pages with structured data. Optimizing the overall product page as per SEO standards is a good way to go.

Takeaway tip – Optimizing your website according to search engines will be a boon!

Send inventory and stock updates.
Sending your customers real-time inventory and stock updates creates a sense of urgency and scarcity, encouraging them to buy.

You can add an extra feature of sending notifications on restocked items. Customers often exit the product page without buying a product because the product is out of stock. Notifying customers that the product is back in stock will boost conversions directly.

Final Thoughts

Product pages should be under stringent regulations to enhance conversion rates on your eCommerce websites. Your store’s brand and reputation will also be strengthened by creating stand-out product pages, which can help you differentiate from the competition. Product pages have a significant impact on your eCommerce conversion.
Optimize your product page and lead your business to the path of progress!

]]> https://commercerush.com/5-ways-to-guarantee-conversion-on-your-ecommerce-product-page/feed/ 0 Importance of Social media for the growth of your eCommerce Store https://commercerush.com/importance-of-social-media-for-the-growth-of-your-ecommerce-store/ https://commercerush.com/importance-of-social-media-for-the-growth-of-your-ecommerce-store/#respond Thu, 09 Sep 2021 10:30:34 +0000 https://commercerush.com/?p=4661 How important is social media for creating a name for yourself in the e-commerce space? It may seem insignificant to some. However, we are here to advise you on effectively using your social media presence to promote your e-commerce business or brand.

The Realisation

Can you see how online purchasing has evolved? With the advent of technology, social media is being monetized at a breakneck pace. Instead of visiting a brand’s website, you may now purchase directly from their social media profile. Because of this, the partnership has become a significant and influential notion for businesses to realize their visions.

The typical user spends 144 minutes each day on social media. With this level of quantifiable exposure, the user is certain to be exposed to a variety of e-commerce brands and stores, all of which affect their purchasing behaviors and habits.

According to research, 30% of online shoppers said they would be likely to make a purchase using social media. This data should catapult you into realizing that if you own an e-commerce store, now is the time to start stepping up your social media game to boost your sales.

The Significance

Important Marketing Tool 

In addition to being places where individuals can exchange information, social networks can serve other purposes. The technology has developed into a commercial platform used by an increasing number of companies. With the help of social media, you can find new customers, make sales, and launch new marketing initiatives. It drives people towards your marketing campaigns and helps with the increased discovery by adding a layer of marketing medium to your portfolio.

Set a connection with your audience 

Gone are those days when a customer could only connect with a salesperson to purchase a product. This new age has introduced multiple lattices in the shopping experience by connecting customers directly to the creators of the business. Clearly, both customers, as well as business owners, are taking advantage of the same.

58.5% of companies used social media to share general updates, 57.8% communicated directly and 53.4% shared marketing messages, and 37.7% of companies say they use social media to sell.

Build your Unique image 

A brand is more likely to be perceived positively with a functional social media presence. Conversion rates are improved when customers provide positive feedback, input, and appreciation. Include client-created content as part of your system. With this gold-mine technique, the customer can express themselves extremely well since they can relate to the subject.

These statistics highlight the fact that a social media presence, as well as the content you post, are hugely influential on brand image and sales.

Final Verdict

A strong but well-defined social media strategy assists e-commerce stores and brands in reaching new heights of excellence. It is an amplifier that helps customers have a better image of a brand, where they may choose to be connected with all aspects of the brand rather than simply the products. However, for e-commerce businesses and brands, it is an essential driving force for growth.

]]> https://commercerush.com/importance-of-social-media-for-the-growth-of-your-ecommerce-store/feed/ 0 8 Ways Content Marketing Can Revolutionize Your Business https://commercerush.com/8-ways-content-marketing-can-revolutionize-your-business/ https://commercerush.com/8-ways-content-marketing-can-revolutionize-your-business/#respond Thu, 29 Jul 2021 07:12:21 +0000 https://commercerush.com/?p=4629 How do you make sure you market your business as efficiently as possible?

Well, the key is to keep your eCommerce digital marketing strategy up to date. If not ahead of time, at least don’t be the last. Keep your business up to date and, above all, work efficiently and effectively. This is the reason why we give you this guide. In this competitive business landscape, content marketing holds real value. Thus, you must put your best foot forward to reap its benefits.

In this blog, we’ll take you on a tour to determine 8 practical ways in which content marketing can revolutionize your business.

What Is Content Marketing?

Content marketing is a marketing strategy that focuses on creating, publishing, and distributing content to your target audience to bring more traffic (and thus new customers) to your business.

This is almost always done online using social networks, blogs, videos, ebooks, and other downloaded assets that share your product information and expertise with the relevant audience.

It revolves around how people interact with your business. And, the content you produce plays an essential role for your product or service. While today’s consumers are always looking for new information, it would be best to stay updated with your content marketing strategies. 

Catapult Your Brand With The 8 Best Content Marketing Ways 

1. Nurture Leads

Nurture Leads

Source 

  • 61% of US consumers make purchases after reviewing a blog.
  • 72% of firms believe that video content has increased their conversion rate.

With these statistics, it is clear that content creates leads and improves conversions.

You can also track the performance of your content marketing activities like blogs or videos. The data collected will give a better idea to improve your marketing funnel and increase ROI. 

With unique content marketing tactics in place, you can entice your customers; in turn, they will be more delighted to buy from you. Strategically tailored content is a great way to redirect your customers to your destination page and convert them.

2. Boost Search Visibility

eCommerce SEO is like a soulless body without content marketing. Therefore, both have to go hand in hand to achieve success. Together, SEO and content marketing can turn your product into an authority in your niche. However, SEO and content marketing necessitate consistency. Only then it becomes much easier to rank well in search engines with the right content strategy, making your product more informative and popular.

3. Builds Audience’s Trust

Builds Audience’s Trust

Source

Content enhances communication with your audience. You can even reach out to your customers and answer their questions about your content.

Moreover, 83% of people trust brands that provide free resources throughout the purchase cycle (eBooks, Free Downloads, Brochures, Articles, etc.). You, too, can employ this strategy to provide value to your audience and build trust. Simply put, high-quality content makes your audience feel relevant to your business.

4. Build Backlinks

Creating high-quality and professional content will encourage other sites to link your content. This will increase your audience to 2, 5, or even 100 times depending on the connection site. The significant advantage of getting backlinks is that it helps you rank higher in search engine results pages.

To achieve backlinks, you need to build a sound link building strategy. That is, you need to build relationships with other domains. While links give you credibility, it is crucial to place them only when you find them valuable and relevant to your audience.

5. Saves Money

Content marketing has been around for years and remains the least expensive alternative. Of course, it is important to get your content into search engines when you start, and you should hire a writer to do that for you. However, content writing remains the most economical alternative to paid advertising, video and print marketing, or other traditional methods in the long run.

6. Attracts Wide Audience

Good content is an important asset. It not only brings potential clients but also gives them a reason to return. After all, valuable content is what drives consumers. You can reassure consumers by providing this information that you are a pioneer who is a reliable source of information – and more.

Good content is one of the main ways to attract your audience and strengthen a positive brand feel. So when you write good content, it gets high visibility and reaches a wide audience.

To understand it better, have a look at this chart from Fractl.

Attracts Wide Audience

Source

7. Increase Email Response Rates

The real value of content marketing includes producing email responses and promoting other online marketing programs. By maintaining professional communication through effective content marketing, targeted brand awareness, and delivering unique campaigns, email response rates are effectively increased. An efficient, error-free, impressive audience-based content service offers improved engagement and greater flexibility.

8. Increase Social Media Engagement

Social media followers are necessary but not as crucial as creating solid content. It’s time for you to explore content marketing when you don’t see too much engagement on your social media. Good content can increase your social engagement and online presence.

Conclusion

To enhance your brand visibility with all these exciting content marketing benefits, ensure you deliver targeted content consistently.

To make your content relevant, attractive, solid, dynamic, and transformative, you need to be aware of the benefits of content marketing.

While content marketing is essential, it is crucial to ensure that it is done well. The content you publish should be of high quality and add value to your audience. Thus, it is essential to determine your content’s performance and keep updating it over time. While it takes a lot of time and money to build your business, investing in the right content marketing strategy will help you reach new heights. So, build a robust content marketing strategy right away.

]]> https://commercerush.com/8-ways-content-marketing-can-revolutionize-your-business/feed/ 0 Why You Need a Technical SEO Check Before Relaunching The Ecommerce Store https://commercerush.com/why-you-need-a-technical-seo-check-before-relaunching-the-ecommerce-store/ https://commercerush.com/why-you-need-a-technical-seo-check-before-relaunching-the-ecommerce-store/#respond Tue, 11 May 2021 05:59:43 +0000 https://commercerush.com/?p=3632

After all the hard work and dedication of months, finally, you are ready to relaunch your website in a new avatar, bringing it back to life with a touch of modernity, stylish looks, and new technology running it. Isn’t it a really exciting time? Of course, all the efforts and hard work are for getting your website live quickly for your audience and generate as much traffic as possible, and that’s completely normal and fine…

But hold fire!

Before even thinking of developing your new website, you should be sure and convinced enough that everything is going to function smoothly from an SEO point of view! After all, your hard work is not to lose all of your traffic, rankings, and revenue that it generates, right? So, today, we’re digging at why you need to carry out a Technical SEO Audit before you relaunch your dream website.

To play safer and tick all the boxes of your expectations from the relaunch of the website it is necessary to perform an SEO audit. A proper technical SEO audit will help you to trace the potential SEO loopholes before the relaunch, helping you to get the issues fixed in time before the relaunching.

An SEO audit performed before relaunching the website is quite different from the general SEO audit because it is going to be a situation of Before Vs. After an, it has its set of challenges.

There are various tools available used to perform an SEO audit subject to the website accessibility on the web to scan the site. But a redesigned website may be hidden behind password-protected gates or maybe on an internal server making it inaccessible to online these tools.

So, What Is A Technical SEO Audit?

To put it into simple words, a thorough analysis of your website, lifting the hood and diving straight into the engine that powers the website is a technical SEO Audit usually performed by SEO experts. Generally, while performing an SEO audit, SEO experts will be analyzing every aspect of the website with the help of multiple tools.

Your website is reviewed and assessed against the best practice SEO guidelines such as Page Titles, Page Speed, Canonical Tags during and technical SEO audit. Also, a site is reviewed from a structural perspective, to ensure its strength to the best.

While performing the technical SEO Audit a historical performance and issues of the website are also tracked, analyzed, and addressed.

The Technical SEO audit will help you to create a plan of action for your website developers, to fix the issues as part of a site builder to make your relaunch successful.

Why have a Technical SEO Audit?

After covering what technical SEO audit is all about briefly you will be probably wondering why you would even need one if your website is running really well for years, generating revenue each month quite consistently, right?
Well, you would be really surprised to know what potential your website holds for you as soon as you submit a new sitemap and announce to Google you have a website relaunched in the new look and feel! Relaunch audit can be under two simple steps namely pre-launch and post-launch.

When to Carry Out A Technical SEO Audit?

So far you must be knowing that what is the exact need of the technical SEO audit, now the question is when to conduct this audit to unlock the real opportunities for improving the website. Always get a technical SEO audit done before the relaunching & development as simple as that. It should be the very first thing to do as part of any new website development process to help you to define the development work required for the new website success by planned development of itinerary, allowing the developers to schedule all aspects of the website build.
However, conducting a technical SEO audit in mid of the website development can cause delays and difficulties for the developers to resolve the issues timely leading to re-develop parts of the website

Many businesses do not develop a website by themselves instead they take the help of experts and get their website designed by the designers. Many times the designers do not prioritize the SEO part which might create the issues in near future costing you huge. So, you must perform a Technical SEO Audit before a relaunch covering the below aspects;

  • Analytics review
  • Technical review
  • Content review
  • Link review

BenchmarkingSome pre-launch audits may go deeper than the above five points, but for a start, let’s dig into these aspects

Analytics review

As you relaunch the website in an all-new look and feel, you just want to ensure that your web analytics continue to seamlessly track from the old website version to the new version. Ascertain your analytics tracking code is on every page is programmed correctly.

An if in case you are not using Google Tag Manager (GTM) it’s a good time to integrate it for adding additional marketing tags to your site with ease without any web designer or developer support.

For using GTM for the first time, don’t skip to remove any Google Analytics code from the site and add it via GTM and not duplicate them on pages. Be sure to add an annotation to easily identify the relaunch date when looking at the graphs.

Technical review

Technical issues can completely damage your SEO Practices. As you are well informed how your existing site works but are not sure regarding the new design, layout, images, and code creating some glitches in your website’s smooth functioning.
One of the more common technical SEO is new page load time which can create a deep impact. Ensure the smooth and quick page load as all the servers and web hosts are created equal, and some just aren’t as fast to start loading your pages. So it is advisable to test out your time to the first byte using various tools and ensure the speedy page upload

Content review

The image size can be a huge issue on websites. Many times website content is not updated by web designers themselves and that’s the beauty of a Content Management System (CMS) it allows everyone working in the organization regardless of their technical knowledge to contribute to the website, but this can also lead to some severe problems for page speed because of image uploads. Here’s an example of how this happens.

While writing and rewriting content on the website you must review your keywords and should optimize them for generating more traffic and if in case there is no appropriate page on the current site for them, you are advised to consider creating a new page if needed on the new site.

If you are using the CMS, you will need a plugin to edit the title tag and meta description tag on each page & if you are using Word Press you can use the Yoast SEO plugin to perform this task and keep your content updated and attractive.

Link review

You have to take care of 301 redirects if your domain isn’t changing, You must certainly optimize your internal links from page to page on your site for proper website functioning. It’s advisable to do the process of adding or editing content during relaunch and add the internal links to pages.

Benchmarking

Finally, it’s time to benchmark SEO metrics to ensure the organic traffic to the site from various search engines, current rankings for various high-traffic keywords. This will help you to keep your website on track and tempt more and more readers to scroll down your website

POST-LAUNCH Audit

Once you go live with your new website, you will be required to monitor it closely to trace any changes in organic traffic and ranking internally every day roughly for a couple of weeks to ensure seamless and smooth functioning, comparing daily data to benchmark set. If any dips or losses are observed, diagnose the problem as soon as possible.

Legacy SEO Issues

Analysis of the potential legacy issues is very crucial while performing the technical SEO audit as this can be your hidden pitfall for a long time and also can be moved over to a new website during development due to unawareness of developers.
Even your website may have been running well in the past as Google’s crawl budget you still might face this Legacy issues that can be traced at time or relaunch. Once given a soft penalty if still issues are not addressed might lead to a full algorithmic penalty resulting in a significant drop in rankings, loss of visitors, and conversions.

How Do I Find Someone Perfect To conduct A Technical SEO Audit?

Now you know all about the technical SEO audit as part of a website relaunch, the next step is to find someone to carry it out for you. A lot of people out there are willing to conduct technical SEO audits for your website but you have to consider the qualitative aspects of these audits covering everything that developers can understand and implement.

Generally, these audits are carried out by a team working closely with developers. These audits should be incredibly serious to allow you to hit the ground running!

Your website is voice of your business!

]]> https://commercerush.com/why-you-need-a-technical-seo-check-before-relaunching-the-ecommerce-store/feed/ 0 Shopify or Woocommerce – Which Is Best To Start Online eCommerce Store in 2021 https://commercerush.com/shopify-or-woocommerce-which-is-best-to-start-online-ecommerce-store-in-2021/ https://commercerush.com/shopify-or-woocommerce-which-is-best-to-start-online-ecommerce-store-in-2021/#respond Tue, 11 May 2021 05:21:21 +0000 https://commercerush.com/?p=3618

With everything going online today, welcome to the era of E-commerce!

Rising technology and digitalization are making things more accessible than ever before, and business is no exception to this. These days, you can build an eCommerce store all by yourself, making the entire world your market using various platforms, eradicating the costs of graphic and web designers.

You can with minimum efforts convert your website into a functional online store with all necessary features using e-commerce platforms like Shopify or WooCommerce. You can design your website using extensions, plugins, and themes with these platforms. You can even enable customer support, checkout process by supporting payment gateways and much more.

WooCommerce & Shopify are extremely powerful, flexible and tools to launch your online store quickly. Like, every coin has two sides, and the same is the case with these platforms. By now, you must be confused; how would you know which one is right for you? So, in this blog, I will take you through the features, pros & cons of both platforms, helping you decide the right fit.

WooCommerce

WooCommerce is an open-source, free plugin for WordPress that converts your website into an eCommerce store. WooCommerce empowers your freedom of choice & customizing every aspect of your website, starting from themes to payment gateways. Of course, it does require a proper familiarity with coding. Some of the plugins of WooCommerce, like shipping, security, membership, are chargeable.

Pros of WooCommerce:

  • WooCommerce is a customizable open-source plugin for WordPress offering a tailor-made seamless experience with the help of coding.
  • WooCommerce offers excellent flexibility and adaptability
  • You can efficiently update the functionality of your online store like customer support, payment methods, third party plugins with the help of hundreds of plugins and extensions
  • Most of the plugins of WooCommerce are entirely free and compatible with WordPress
  • 50000+ compatible plugin

Cons of WooCommerce

  • You must need WordPress installed to run the WooCommerce.
  • Well, you might need to pay something out of your pocket to use the additional features like themes, hosting, security, etc.
  • Using WooCommerce is not everyone’s cup of tea as it needs some prior knowledge of coding.
    Steep learning curve.
  • You will be required to do maintenance as WooCommerce is a Self-hosted platform

Shopify

When it comes to ease, Shopify is a premium one-stop solution for taking your business online as it offers all the necessary features. Even if you are unaware of any basic coding, you can still use Shopify quite smoothly as it does most of the work for you. Though Shopify is a fully hosted eCommerce platform that takes care of all the technical functions, it is not the best option for customization…

Pros of Shopify

  • One of the Premium eCommerce platforms offering ease in building an online store.
  • You can add functionalities with the help of inbuilt Consist of built-in apps and features to add functionality.
  • Shopify is excellent at customer support with 24/7 availability.
  • Focus on designing your website without worrying about the technical operations
  • Easy access and integration to social media.
  • Compatible with over 1000 apps
  • Fully hosted platform and required no manual maintenance

Cons of Shopify

  • Shopify is not a free platform, and it comes with paid installation and a monthly fee.
  • Limited room for customization.
  • Shopify has its own transaction payment gateway
  • No apps and extensions for free.

Our Thoughts!

Which one is the best and go-to platform for your business?

After surfing through all the pros and cons of both the popular eCommerce platforms, you must be wondering which one is best for you and your business?

Let’s run through a few things before you decide which e-commerce platform you should use.

WooCommerce can be a great option if you plan on a large-scale online store and freedom to customize. WooCommerce is perfect for tech-savvy people who can figure out technical aspects and code and own their domain, hosting, and database. It offers you the opportunity to pick any WordPress theme you like without restricting yourself to the ones they offer. We strongly recommend WooCommerce to those who are planning expansion their store, want to change the look and feel of the checkout shopping cart, add international rates and other adjustments you like to make to fit in perfectly with your needs.

Shopify can be the ablest option if you want to ease your online store with no customization needs. Shopify as e-commerce is straightforward to use and can take you and your business online in a short period. Everything you need to operate your e-commerce, successfully is easy to follow and can be managed in one place. Even if you are not technically equipped, you can still run an online store with some friendly adjustments to make a simple online store a reality using customer support. If you are ready to pay a fixed monthly price, Shopify is best for taking your business online to sell the product digitally or physically with easy management.

You can even go through various other e-Commerce platform options, both free and premium ones, to find your perfect match.

]]> https://commercerush.com/shopify-or-woocommerce-which-is-best-to-start-online-ecommerce-store-in-2021/feed/ 0 How to maximise your profits through Digital Marketing https://commercerush.com/how-to-maximise-your-profits-through-digital-marketing/ https://commercerush.com/how-to-maximise-your-profits-through-digital-marketing/#respond Mon, 08 Mar 2021 16:03:23 +0000 https://commercerush.com/?p=1

Welcome to the digital side of profits and understanding of business through the glass of Marketing!

Digital marketing is one of the most lucrative business fields in the present world of digitalization, and it can build for your business a successful growth strategy if utilized efficiently. Effective digital marketing strategies have worked out great number of profits for big businesses and small businesses alike, no matter where you start the important thing is where you can go to, and with the right tools of digital marketing the way is always forward. The blog below discusses in depth the field of digital marketing, tools of digital marketing, how to use these tools of digital marketing for your business for maximising your profit and your growth curve being an upward slope always. Let’s dive-in, shall we?

What is Digital Marketing?

In simple words put, Digital marketing is the branch of marketing that utilises internet and online based platforms for marketing products and services of one’s brand. The digital marketing channel includes a varied range of digital communication means such as social media, website portal, Email, and other multimedia text e=messaging tools and applications. The key role of marketing is to communicate efficiently and effectively a brand message and inform the target audience about the products and services available and offered by the said brand, but with Digital marketing the selling process became more personalized and transformed itself into more than just selling, it is a platform that equips the businesses to interact and engage with their potential and existing customers, these digital marketing tools help the businesses to understand their target market more deeply and enables them to better their marketing strategies in accordance to the results they gather.

Marketing evolved into more than just a means to communicate, it became smart and efficient into a two-way communication street built between the customers and the business owners, it equips the businesses to understand on a deeper level of how their audience operates and what all necessary elements of their brand needs to be highlighted to get the due attention that everyone craves for. Digital Marketing helps the business owners into creating in-depth strategies for marketing on all platforms in accordance with the end result they plan on getting through the said campaign.

Branches of Digital Marketing

Digital marketing is a huge umbrella which includes within wide ranges of branches that altogether brings to the business what was not possible with traditional marketing before.

The first branch of digital marketing is Search Engine Optimization (SEO). SEO, in layman’s language refers to optimization of online content available on a business website portal in harmony with the search engine’s algorithm. Keywords and internal linking are proven to be great tools for improving and building successful SEO strategy. SEO ensures the reach of your website portal to the right audience and improve your chances at search engine rankings.

Once you ensure your website portal’s content optimization the next step in Digital marketing or the next branch of digital marketing is Paid Advertising. As much as the businesses prefer organic growth, a push is required in order to better the reach of the existing content that you have published it is crucial that you start including paid advertising in your digital marketing mix before your strategy goes on floor. Paid advertising can be done on social media handles and on other website portals. The advertisements you see on website portals of brands that are in relation with the content but not a product of the website itself is referred to as paid advertising done by brands to be placed rightly in the audience’s mind and attention. Paid advertising when done without planning and a strategy can backfire, understand which are the right places to reach your target audience, do proper market research and look for potential prospects of platforms that can work in your favour if advertised on.

The third and the youngest branch of Digital marketing is Social Media Marketing, wherein the biggest platform of this century becomes your stage to advertise and to reach out to your target audience, find your community and build a relationship with your potential and existing buyers. Social media marketing has grown out to be a branch that is powered with more energy from the millennial population, but with time the popularity of this branch of digital marketing grew out its reach to other demographics as well. Social media marketing is present day the most lucrative and the most efficient platform for brands to advertise and to inform their target markets on.

Before starting the strategy building for digital marketing mix understand the different branches of digital marketing, choose which of them or all of them that can work in your business’s favour and design a strategy that works for you for a long period of time.

Digital Marketing Metrics- Analysing end results

Here are 5 sure-shot ways to analyse and calculate your overall growth and performance of your digital marketing strategies. Calculation and overview are always important when utilising digital marketing strategies to empower your business, not just to analyse the performance levels but also because it helps you into understanding your target audience more efficiently.

  • Website Traffic: A crucial success metric for businesses is to measure the foot-fall of customers, but if your business is no longer a physical address how do you know your marketing strategies are working? Through Digital marketing one of the most efficient metric is calculation of the website traffic you have had in the past time duration. Website traffic refers to the people/customers you have had who you have successfully driven to your website portal. Website traffic calculation refers to calculation of the number of people visiting your website portal. This metric helps you understand how many people were you able to grab and make them visit your work and examine your products/services.
  • Traffic source: This metric in particular showcases you which of your communication channel is working efficiently into bringing more traffic to your website portal. This metric enables business owners with information about their customers, their preferable source to get information about the products/services that the business offers with and how much effective your digital marketing strategies exactly are, and which platforms you need to focus more on to drive more people towards your website portal and in essence to your business.
  • Preferable page views: Page views and most visited pages of your website reveals which part of your business services/products that you serve with most attracts the buyers. This metric helps you build a more efficient UX for your audience/customers and increase the number of visits you get very fast and efficiently. Most visited pages reveal for you what is the most lucrative part of your business venture, what attracts your target audience the most, and which parts of your business you need to start paying attention to.
  • Conversion: Unless your potential customers turn into active customers all your business marketing strategies are nothing but just strategies. The biggest and most important of all goals for any business is to increase the amount of conversion rate when it comes to digital marketing or any form of marketing, conversion rates of your audience will reveal to you exactly how effective your digital marketing strategies have been for your business and if the results are adverse you have with you clear metrics providing with room for improvement.
  • Social Reach: Your social media accounts that helps you attract the greatest number of visitors needs to be on the list of metric evaluation for your end result evaluation list. Social reach examines the number of social media accounts and social media feeds your social media post has managed to reach, if the number is high and yet engagement is low you need to work on the design layouts and content marketing strategy that you have implemented for social media marketing. Social reach evaluates the number of people/potential customers your post was able to reach out to, if the number is low, the understanding of your social media platform algorithm is low and the need to work upon your technical strategy in accordance to the social media algorithm for more efficiency.

Beginner’s Guide!

Here are the steps into building your own digital marketing strategy for your business. Equip your business with a digital armour and watch it strive!

  • Step 1: Build an ideal customer persona
  • Step 2: Enlist your goals and tools required
  • Step 3: Commence Blogging
  • Step 4: Examine all digital marketing channels
  • Step 5: Determine the right technology to utilise
  • Step 6: Ensure your communication channels and the source of customer feedback
  • Step 7: Know your competitors and ensure you have a differentiated strategy
  • Step 8: Track your growth consistently

End note:

We hope we delivered you the right collection of resources you need to ensure that you build a successful model of digital marketing strategy that works for your business. Always remember personalization is always important, always have an original digital strategy for your business, general information is great for the base to be strong, gather resourceful information about your market ad understand your audience before you implement your digital marketing strategy and always know what works for one doesn’t always work for all. Authenticity and uniqueness are the key factors of success on digital marketing platforms.

Happy Digitalizing!

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