As a result of the lockdown, customers drastically altered their shopping habits, causing businesses to engage in eCommerce platforms and digital marketing. eCommerce is a dynamic market that is always changing due to the quick evolution of technology and trends and a highly competitive environment. It’s no surprise that the current pandemic has had a significant impact on this field, getting both good and bad impacts for all enterprises operating in this industry.

During the second quarter, digital sales totaled $211.70 billion, representing a modest 9.3 percent increase over the $193.62 billion recorded during the previous year. As per Commerce Department statistics, e-commerce grew by over five times that pace in the second quarter of 2020, reaching a new high of 43.75% year over year. Since then, each quarter has seen growth in the 30-40 percent area.

The New Normal in the Year 2022

Right now, I’m on my phone. The whole world is reliant on cell phones. As a result, mobile commerce continues to increase in popularity. Depending on the source, eCommerce sales on phones in the United States may eventually account for 40 percent or more of total sales. Most of the world’s less-developed nations have a near-perfect rate. Consumers’ concern regarding mobile payments is gradually diminishing as quicker and more secure ways of payment become available.

For the year 2022, start with mobile devices and work your way up from there. A “mobile-first” approach takes into account everything, including native smartphone-friendly user interface design to simplified checkouts — not just scaled-down versions of desktop applications. Consequently, it provides a more consistent experience throughout all device kinds.

How IT companies are empowering the eCommerce 

Use of artificial intelligence (AI) 

Artificial Intelligence (AI) includes software algorithms that can simulate human intelligence, which frees companies from managing low-return repetitive jobs and increases productivity for a wide range of organizations. ECommerce giants like Amazon have aggressively used artificial intelligence to give product suggestions for users, among other automated duties, in order to serve their customers better and grow their businesses. We are using AI as a tool to make eCommerce platforms much more powerful that could enhance the user’s experience by multiple times. 

Chatbots are automated systems that give rapid responses to questions and complaints from customers and employees. 57% percent of clients are attracted to chatbots because of their immediate nature and the possibility to obtain service 24 hours a day, seven days a week. As a result of its broad acceptance, artificial intelligence (AI) will very certainly expand into other parts of eCommerce. Customers may obtain the assistance they need as they browse on other online shopping platforms that are incorporating AI chatbot capabilities into their mobile apps.

What do we plan to do in 202?

According to the experts, 2022 will be a watershed year for the use of analytics. You will need to examine sales figures, customer data, and the success of your brands and types, as well as any other data that you have at your disposal, in order to better plan for the future. Our advanced tool integration and development service will enable the eCommerce owners to get detailed insight.  

As the leading IT company, we will help the eCommerce businesses to make use of the advanced insights gained from the evaluation process to design and put into strategic action plans. Make sure to fine-tune your techniques if they aren’t producing the results you anticipate.

Published On: December 15th, 2021 / Categories: Ecommerce Guide /

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